How it all began
The Cradle to Cradle concept originated in the 1990s, the brainchild of chemist Prof. Michael Braungart and architect Willliam Mc Donough. Taking inspiration from nature, their aim was to close the loop of technical and biological cycles, which requires that products be designed with this in mind and that no harmful substances are used in their production. The result: a world with no waste.
The profoundly innovative process requires the use of materials that are free of any substances that might be harmful (e.g. for the biological cycle), the use of renewable energy sources, rigorous water stewardship and fair working conditions.
Globally, more than 2,000 products have already been invented and certified, ranging from cleaning products, textiles and trainers to furniture and even homes. C2C Products
It is an idea that has fascinated many, including Ernst Gugler, the owner of a printing company in Melk, near Vienna in Austria. In November 2011, after nearly two years of R&D, gugler* succeeded in earning a Cradle to Cradle Certified™ certificate for printed products, the first printing company in the world to do so.
In order to promote this revolutionary way of printing internationally, gugler * launched in 2015 together with the Danish partner KLS Pureprint A/S the Print the Change Community and expanded it in 2016 with the Swiss printer Vögeli AG. In 2019 the Community has acquired a strong framework in the form of the foundation of the Print the Change eG (legal form of cooperative). The founders of the Print the Change eG are Ernst Gugler (CEO of the gugler* printing company in Austria and Chairman of the cooperative), Kasper Larsen (CEO of KLS PurePrint in Denmark) and Markus und Renato Vögeli (CEOs of Vögeli AG, Switzerland). The cooperative’s registered office is in Melk, Austria.
Now, we would like to share our knowledge with Europe’s most sustainable printing companies to set benchmarks for green printing and healthy printed products. Members can request site certification as soon as they have signed the contract, and print using the existing Cradle to Cradle certified materials – so they can operate in the market as a supplier of the world’s highest ecological printing standard. There is no need for protracted and pricey research and development processes, as the founding companies have already taken these on. Currently over 20 certified materials and a wealth of experience are available to members.
Would you like to get involved? If so, we would be happy to hear from you!