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cherry tree with blossoms since cradle to cradle is inspired by the biological cycle of nature

Print as nature would print. Explained in 3 Minutes.

Cradle to Cradle changes the game in eco-friendly printing. For the good of our environment, our global ressources and our health.

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gugler* receives Cradle to Cradle GOLD

26th November 2020/0 Comments/in Allgemein /by Roswitha Sandwieser

In 2011, gugler* in Melk/Austria was the first printing company worldwide to offer Cradle to Cradle Certified™ print products. In the meantime, the company has been able to have a total of 40 materials certified, all of which meet the highest quality criteria in terms of health and ecology. For this reason, gugler* was awarded the Cradle to Cradle certificate in GOLD for the first time this year – a particularly valuable ecological sign of outstanding sustainable entrepreneurship.

From 4 to 40 certified materials
Ten years ago, gugler* started with the Cradle to Cradle optimization and certification of 4 components: the ink and 3 paper qualities. The ingredients were ecotoxicologically tested by an independent laboratory and optimized together with the suppliers. In addition to ecological success, these four components also represent a groundbreaking innovation in the printing industry: For the first time, ecological print products were as beautiful, bright, and colorful as conventionally produced goods.

Advantage through cooperation
Together with the partners of the Print the Change cooperative further components have been continuously developed with the aim of completely converting production to this highest standard. Today, the Cradle to Cradle Certified™ share at gugler* already accounts for 50 percent of the total order volume – consisting of books, publications, magazines and Cradle to Cradle Certified™ packaging.

GOLD in Austria, Europe and worldwide
In the areas of recyclability, renewable energy and water, gugler* has been carrying gold since the very beginning. The materials used have also been awarded silver from the very beginning. Roswitha Sandwieser, Cradle to Cradle product development: “It was always important for us to achieve at least the silver standard for the materials, as CMR substances (carcinogenic, mutagenic or toxic for reproduction) are still permitted at the bronze level.”

With this year’s Cradle to Cradle certification, gugler* is the first and only printing company in the EU with a GOLD certificate. Together with the Print the Change cooperative partner Vögeli AG in Switzerland, the two printers are even the only GOLD holders worldwide. Furthermore, this year gugler* has also developed the world’s first Cradle to Cradle Certified™ grey board made of 100 percent Cradle to Cradle recycled fibres – produced with an Austrian board producer. The waste paper for this comes from the company’s own production waste.

Interview with KLS PurePrint A/S about sustainability in printing

Interview done by Christian Ulrik von Scholten with Kasper Larsen from KLS PurePrint A/S. Kasper tells us more about how his company is only 1 of the 5% Danish printing businesses that have survived since 2007, their Cradle-to-Cradle certification and not least the importance of partnerships in the sustainable business!

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Hang tags without secrets

4th August 2020/0 Comments/in Allgemein /by Markus Vögeli

WE ARE ZRCL, the Swiss Streetwear-Label without any secrets uses the most sustainable hang tag from Vögeli AG. The hang tag is printed Cradle to Cradle Certified™ GOLD and therefore it is circular and safe for the biological cycle. Learn more about the story of the hang tag from WE ARE ZRCL:

Safe Materials and Chemicals for Paper Printed Foodpackaging by Vögeli AG

31st March 2020/0 Comments/in Allgemein /by Markus Vögeli

Langnau BE – Printed paper and cardboard are often full of toxins. In contrast, Vögeli forgoes the use of such toxic substances in its production processes. The printing company based in the Emmental consistently adheres to the Cradle to Cradle principle. For this, it is able to turn to a Europe-wide network.

Gold wrapped in gold

6th February 2020/0 Comments/in Allgemein /by Markus Vögeli

World premiere: For the first time a Cradle to Cradle CertifiedTM GOLD product is offered in a Cradle to Cradle CertifiedTM GOLD packaging.

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Ernst Gugler

Doing business in line with the Cradle to Cradle principle not only brings competitive advantages, but also makes a major contribution to climate protection. With the Print the Change cooperative we are saying goodbye to competitive thinking in favour of cooperation – a principle for the future.

Ernst Gugler, gugler*, Austria

HOME_KasperKnud

For us it is a great advantage being able to share the costs of project management, certification and market preparation with our partners in the cooperative. Our cooperation means we can develop new products much faster than we could on our own. The members have become our most important strategic partners for a greener future.

Kasper Larsen, KLS PurePrint, Denmark

Brüder Markus und Renato Vögeli

Thanks to the Cradle to Cradle certification we have become the market leader in the sustainable print products segment in Switzerland. Society will soon understand that our future has to be recyclable. When the demand for this rises, we are ready. And with the cooperative, we will always be at least one step ahead of the competition.

Markus Vögeli, Vögeli AG, Switzerland

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