Cradle to Cradle Congress 2018

The fifth international Cradle to Cradle Congress took place from September 14th to 15th 2018 at Leuphana University, Lüneburg.


Ernst Gugler (gugler* pureprint) and Markus Vögeli (Vögeli AG) attended. Ernst Gugler is an official friend of the C2C e.V. and displayed this on a small booth with other friends like Werner & Mertz and others. Markus Vögeli is part of the Healthy Printing Initiative and presented his achievements as a certified Cradle to Cradle printer. Remember: only printers of the Print The Change Community are able to deliver printing products really matching the Cradle to Cradle standard! Join in and get quickly certified using the knowledge of the community.


Tim Janßen, executive director of C2C e.V. is positively tuned after the successful Congress: “The clear growth in international speakers and guests motivates us immensely and strengthens us in our work as an NGO. With the Cradle to Cradle Congress we send a strong sign of change into society: The community is on the right track; the innovative power of the C2C-companies is impressive. That is why we’re proud to be the most important platform for C2C-innovation worldwide!”

read on >>>

Success story Denmark

End of August Jyllands Posten published a big article about KLS PurePrint and their successful focus on sustainability.

Read the whole story >>>

Doing what’s right

On Thursday, 30 August, Vögeli AG organized the event “Products 5.0 – Are Your Products Future Proof?” and welcomed almost 70 guests who were all fascinated at the end.

In workshops, specialists from ETH Zürich and EPEA Switzerland supported the participants to find ways in which our society will not have to give up luxury and comfort despite a shortage of resources – with products that are future proof.

Saskia Harthoorn and Anita van Rozen from the embassy of the Kingdom of the Netherlands demonstrated how the Dutch want to secure the future of their society by transforming their recycling management system by 2050.

Based on the Cradle to Cradle® concept, Katja Hansen, Director of the Healthy Printing Initiative, demonstrated how we can also master our greatest challenges with the correct use of our intelligence.


Paper – a natural product?

According to Katja Hansen, global paper consumption is constantly increasing, and will continue to do so. The reasons for this are above all the substitution of plastic and online shopping, which drives the use of cardboard packaging first and foremost. This makes it urgently necessary that we use our paper resources with care. There are, however, major quality problems when it comes to paper recycling. For example, recycled paper cannot be used for food packaging because the toxic chemicals it contains could transfer to the food. For similar reasons, waste created during the recycling process needs to be treated as hazardous waste.

Vögeli AG, with its Cradle to Cradle Certified™ printed materials, is the first and, until now, only company in Switzerland that can manufacture printed materials that are recyclable and therefore healthy and safe for the biological cycle.


German Stiftung Buchkunst honours C2C children’s book

A selection committee recently choose the 25 most beautiful books for 2018. The cradle to cradle certified children’s book series “WER BIST DENN DU?” by Kosmos publishing house is one of them. We congratulate all winners!

We believe that especially for children picture books without any harmful substances are crucial. In addition, the books are optimised for a circular economy. They are 100% recyclable.

Gugler* is very happy about producing more and more children’s books. Besides Kosmos, we also produce books for Neunmalklug Verlag and many more.

Future-proof: Print the Change Community

B.A.U.M. e.V., the German Association of Environmental Management published the study “Designing printed products for the future”.
There you will find some background information about the current situation of paper recycling: the contamination of recycled paper and the low quality of “deinking” sludge.

Until now.
Cradle to Cradle™ printing products are optimised for the biological cycle. They tweak the quality of the sludge. Recycled paper won’t be contaminated.
Future-proof: Cradle to Cradle™ printing products define a new level of quality and are produced by the Print the Change Community.

Join in! Be part of the printing revolution! Let’s set a new green benchmark for the printing industry!
Take advantage of the opportunity to position your printing company as a pioneer with a Cradle to Cradle™ certificate. You will benefit from:
• a unique selling proposition – competitive advantages by offering a new level of quality for existing and new customers
• speed – you can start “immediately” since a wide range of material is already certified by the community and no development time for analysis and certification is needed
• cost savings – in basic development and future material developments
• strong community – sharing of experience and implementing joint projects

We are looking for more printing companies around the world to join in. Together we can make a difference. Join us. Get in touch.

Ernst Gugler, CEO, gugler* GmbH
Mobil: +43 664 608 42 100

Julia Stieböck, Product Manager, gugler* GmbH
Mobil: +43 664 608 42 246


Recertification: KLS PurePrint A/S and gugler* GmbH

Success #1 new material: We proudly present Pureprint gloss, Pureprint coated volume, suitable for eg. magazines, Pureprint cardboard double-sided, and finally Pureprint folding box board for packaging. There is also a new glue certified for children’s board books.

Success #2 platin level: KLS Pureprint managed to achieve platin-level in the field of renewable energy. Of all other certified companies in the world just two others managed to do so.

The background is the long-term work of restructuring and reducing the company’s energy consumption. Since 2009, the company has exclusively used 100% renewable energy and has been CO2 neutral. Among other things: achieved by using only energy from its own wind turbine and by driving in electric cars. But there was much more to do. In order to calculate the embedded energy of the products from goods receipt to delivery, the company itself had to develop a life-cycle analysis model (LCA) as no applicable models existed on the market. The model is based on the United Nations Greenhouse Gas Protocol.


Print the Change Community meets in Melk

The members of the international Cradle to Cradle™ family plan to strengthen their collaboration in development and marketing

Melk, 1st March 2018. The town of Melk in Lower Austria became the hub of the Print the Change community last week. Managing directors of the community partners convened at gugler* headquarters for two days to decide on the roadmap for 2018. The meeting in Austria had been prompted, among other things, by the opening of gugler*s Sinnreich complex in Melk with its first Austrian plus-energy building inspired by Cradle to Cradle™. After all, this is how nature would build.

At this two-day workshop, the partners presented new Cradle to Cradle™ developments: five new types of paper, three additional types of cardboard packaging, and an adhesive for children’s board books. In addition to that, the workshop participants discussed the focus for 2018. Collectively, the community hopes to collaborate more closely in the future not only on binding techniques, recycled paper, and envelopes, but also in optimizing processes in production and sales & distribution. Marketing is another area that is expected to benefit from the collaboration. Expanding the community is the next step.


Photograph (from the left)


Gitte Haar (KLS PurePrint A/S)

Roswitha Sandwieser (gugler* GmbH)

Renato Vögeli (Vögeli AG)

Ernst Gugler (gugler* GmbH)

Markus Vögeli (Vögeli AG)

Kasper Larsen (KLS PurePrint A/S)

Julia Stieböck (gugler* GmbH)

gugler* wins Golden Pixel Award

Cradle to Cradle™ children’s books won prizes in the “ecological and environmentally friendly” category at this year’s Golden Pixel Awards.

There were 199 submissions, 9 jury members, 13 winners, and 2 special recognitions in 15 categories at this year’s Golden Pixel Awards 2017 for innovative and progressive printing projects.

The Cradle to Cradle™ children’s books printed for the Kosmos publishing house were the winners of the “ecological and environmentally friendly” category. The Golden Pixel Award is an important competition for the German-speaking printing industry, and a good indicator of progress and excellence.

The jury was impressed by the educational content of the Kosmos children’s books as well as the printing method. “Children’s books are products that children handle from a very young age, so where better to start in educating younger generations about environmental awareness if not with children? The authors and illustrators present the animal world to children in a manner appropriate to the age of the reader. The children’s books are produced using materials which have a minimal environmental impact and can be completely recycled. We were impressed by the quality of the product as well as its environmentally sustainable nature,” said the jury, explaining its choice of winner.

Ernst Gugler, founder and managing director of gugler*, said: “We are delighted that our constant and tireless efforts to offer quality, innovation and sustainability have resulted this year in us winning an important award such as this for the tenth time. And we are especially delighted about our innovative partnership with the Kosmos publishing house in Germany without whom this pioneering project for healthy children’s books would not have been possible.”

The Kosmos children’s books are produced to the Cradle to Cradle™ standard, the world’s strictest ecological printing standard. That means all the substances in the paper, ink and glue which are used in each Kosmos children’s book produced by gugler* have been chemically analyzed, optimized, and finally certified. As a result, every book, without exception, is made using natural and healthy substances. This is particularly important for books which are handled by children. The books are free from substances which have been proven to be hazardous, as well as from substances which have not yet been shown to be hazardous. That means they can be unhesitatingly fed back into to the biological lifecycle, i.e. they can be composted. When the books are recycled with the waste paper we put in paper recycling bins, they do not produce the hazardous sludge which is usually created when standard colored inks are removed from paper. When Cradle to Cradle™ printed products are recycled, they produce an organic sludge which can be spread on the fields to fertilize the next generation of trees.

This is how nature would build

gugler*s second green building is complete. It is a showcase upcycling project. Please come in…

Over the past five years gugler*, together with the Austrian Federal Ministry for Transport, Innovation and Technology, has been working on another pioneering recycling project: a 95% recyclable plus-energy company building, inspired by Cradle to Cradle™. A “house of the future”.

What makes our new building so special?
– 1,423 m² extra space,
– timberwork structure,
– 95% of the materials used are recyclable,
– a quarter thereof have already been recycled,
– walls insulated using in-house Cradle to Cradle™ waste paper,
– exterior facade protected by larch slats and old aluminium printing plates,
– plus-energy house – uses less energy than it produces,
– installed with a 148 kWp photovoltaic system,
– waste heat from operating machinery used in heating,
– air conditioning using water from groundwater wells,
– in-house electrical charging station for guests, and
– approx. 17,000 m2 of green space rich in biodiversity for humans and the natural world.

The entire project cost only a little more than a conventional build. That makes this house a showcase project, because it inspires others to follow its example, for economic reasons too. Most importantly, the building can be recycled once it has finished its useful life, and will not leave mounds of hazardous waste for future generations to deal with. Citizens in the western world already generate 300 tons of construction material per head. But following the Cradle to Cradle™ philosophy, the materials used to build a recyclable house will eventually be used as raw materials for a new building.

gugler*s “Sinnreich”

The gugler* team now has a total of around 3,500 m² of usable space. The first 2,000 m2 building (built in 2000) is also a green building, constructed using timber and with compacted clay floors and a green roof. It has just been renovated.

Thanks to our sustainable company premises and our Cradle to Cradle™ production philosophy, our customers take pleasure in knowing that working with gugler* means they are doing their best for humans and the natural world, and that they are helping to protect our environment for our grandchildren’s generation. Here at gugler* we can say with a clear conscience that gugler* is ingenious. That’s why we’ve named the entire complex “gugler*s Sinnreich”, a meaningful place that makes sense.

Print the Change Community Meeting

Print the Change Community Meeting on 23 / 24 February 2017 in Langnau, Switzerland

On 23-24 February 2017, members of the Print the Change Community came together for their community meeting on the premises of our new partner Vögeli AG in Langnau, Switzerland. We were welcomed cordially and felt very much at home. Besides voting by Skype, phone and e-mail, the objective of this meeting, which is held once or twice a year, is to get better acquainted with the partners and production facilities on site and to take time for joint projects. We were particularly impressed by the Swiss order and precision in the printshop. The joint roadmap with the most important development projects was discussed along with cooperative agreements with suppliers. Research work consequently focused on additional printing stock (cardboard, magazine paper), processing (bookbinding, foil lamination) and joint marketing activities.


Photo (L. to R.)

Roswitha Sandwieser, Sustainability Manager Gugler GmbH, Austria

Markus Vögeli, Owner Vögeli AG, Switzerland

Kasper Larsen, Chief Commercial Officer KLS PurePrint A/S, Denmark

Gitte Haar, Chief Sustainability and Innovation Officer KLS PurePrint A/S, Denmark

Ernst Gugler, Managing Director, Gugler GmbH, Austria

Renato Vögeli, Owner Vögeli AG, Switzerland